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  • News Roundup: Nas Inks a Deal with Fila

    June 30.08 @ 6:51 pm
    Posted By: admin

    Taken from Billboard.com

    “Rapper Nas has broken his tradition of sidestepping brand partnerships and inked a one-year partnership with athletic apparel company Fila, Billboard can reveal.

    Fila will offer reciprocal financial support for Nas’ print and TV ad campaign as well as his upcoming tour in support of his untitled album, due July 15 via Def Jam. In return, the MC will wear Fila products and co-create an apparel line that draws from fashions of the late ’80s.”

    Nas mentions that him and homeboy Will love Fila and felt that Fila represented everything that meant cool.  This should be a good look for Nas considering his Untitled album is coming out July 15th, 2008. Nothing is better than some extra money from another industry to help support your projects. I can’t hate on Nas because is getting his money right. I wonder how he’s campaigns are going to look?

    To read the rest of the article –  Nas Breaks Tradition, Inks Deal With Fila

    related – Nas “Sly Fox” track

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